Tea Leaves Health is an enterprise software company that has developed a successful strategic growth platform within the healthcare industry that enables the unlocking and utilization of large volumes of data. Miki Kapoor, CEO of Tea Leaves Health, explains, “One of the greatest challenges our clients face is acquiring new patients. New patient acquisition is imperative to grow volumes, increase revenue, improve margins and remain competitive.” The company’s platform helps hospitals and health systems acquire and retain more patients through data-driven insights, ultimately growing service-line volume, and allowing intelligent strategic decision-making.
Kapoor explains that they have taken an omni-channel approach, connecting with the consumer by enabling communication in a variety of ways. With their One PlatformTM, the Tea Leaves Health team assists hospitals prioritize their efforts through market analysis; marketing automation; Consumer Relationship Management (CRM), Physician Relationship Management (PRM); reliable results measurement; robust forecasting and unparalleled data.
Within the platform, there is a ‘PatientologyTM’ solution which accesses consumer data for consumer relationship management, as well as a ‘PhysicianologyTM’ solution, which Kapoor states “is directly integrated into that same platform and works with physicians on driving referral volume. This allows you to touch consumers and physicians in a seamless, automated way. It creates a very good user experience for the healthcare stakeholder at the hospital utilizing the software tool.”
Every single person that works at Tea Leaves Health has a true passion for helping hospitals succeed
Their software platform processes billions of records on a monthly basis, which enables their customers to quickly see all the data, while also enabling them to make quick strategic decisions. They integrate and layer information from multiple sources and analyze it with a user-driven, real-time visualization dashboard to bring clarity out of complex data. This means better intelligence, allowing hospitals to chart their own course for engaging patients and physicians to maximize profitability, efficiency and outcomes.
Tea Leaves Health has built their company culture by tapping into the strength of a diverse group of healthcare experts with expertise in data sciences, software and technology, hospital service-line management, healthcare marketing, CRM and PRM and Software-as-a-Service backgrounds. They also have what Kapoor calls the customer success team. “They are a client strategy team that works with our customers on a daily basis, hand-in-hand, helping them succeed and driving profitable demand to their health systems.”
With more than 20 years in the healthcare industry himself, Kapoor has spent the last decade scaling businesses and building high-performing management teams. “I love to create a culture of results,” he says. “I also like to make sure my teams are enjoying themselves. Every single person that works at Tea Leaves Health has a true passion for helping hospitals succeed.”
While the company has been in business since 2011, they have seen particular growth in the last two years. “We have created a Software-as-a-Service and information technology analytics business that is truly market-leading,” says Kapoor. “Our software solutions now create strategic growth for over 500 hospitals and eight of the 20 largest health systems in the country.”